Zipfer – the story of success


What constitutes the basis of a brand?
An unmistakable and clearly formulated philosophy. And that is for Zipfer: modern and contemporary beer enjoyment.

A brand lives not merely by its name but especially by what it symbolizes. By means of a set of values that gives birth to ideas, expectations, emotions and desires in the minds of the consumer. And that is why Zipfer has stood for the pure enjoyment of a special kind beer taste for many years.

Innovative concepts for products that are attuned to the customer’s demands for high quality are an intrinsic part of this brand philosophy.

With the introduction of the premium brand “Urtyp” around 40 years ago the time had arrived for a brand-name product whose success on the domestic market is exemplary. Since that time Zipfer has made a name for itself as a popular beer in the high-quality on-trade sector and it still continues to impress with groundbreaking innovations.

That is why our motto is: constant improvement to remain at the top.

Since 2006 a totally restructured market appearance emphasis on the claim of being innovative and trend-setting and enable Zipfer to shine forth in a new light.

 

1858
Viennabanker Franz Schaup starts brewing 1542 hectolitres of beer in a small brewery in the first year. 

1960
Shortly after the brewery’s centenary celebrations the appearance of the brand is modernized. 

1967
The legendary Zipfer Urtyp is brewed for the first time.

1997
Zipfer Utyp Medium is introduced, the first low-alcohol beer with full-bodied taste. 

2001
Zipfer introduces Zipfer Sparkling on the market. By now approximately 8 million bottles of beer are consumed annually. 

2006
The new market appearance underscores Zipfer’s claim to being a beer of absolute premium quality.

2011
With Zipfer Limetten Radler - a unique mixture of Zipfer and real lime juice - a new flavour experience is offered on the Austrian Market.